A robust Strategic Account Coverage model is a competitive advantage of The Resource Group | Midwest sales organization.

Product positioning is vital to your success!

Our active engagement and business intelligence go beyond what typically is associated with servicing Strategic Accounts. We are not limited to merchandising and purchasing contacts but actively engage at multiple levels and departments within our resellers’ organizations. We collaborate by Product Category and/or SKU to Set Sales Goals by Reseller to Identify Voids in Merchandise Offering while supporting current products in distribution

We employ and deploy Sales Tactics & Growth Resources which includes:

• Merchandising Competitive Analysis
  • Evaluate positive and negative review of current offering and competitors
  • Program Management
  • Product Specifications Review and Competitive Comparisons
  • Development & Syndication of Meaningful Selling Content
• Administrative Resources – our team is your team so we can all execute quickly
• Incomar Services – Strategy, Creation and Integration of Content
• Showroom Resources for onsite presentations    
• eShowroom Resources for online presentations
• PIM by Incomar – designed and developed to quickly serve a wide variety of resellers in multiple channels
• Technology – sales and marketing automation to reduce costs and increase speed