Understanding your Customer’s Digital Capabilities and Delivering Appropriate Assets through Diligence

Increasingly complex marketplaces and distribution capabilities give manufacturers new opportunities to address particular audiences. However, it also increases the potential of inaccurate digital material delivery. The Resource Group | Midwest has become an expert in guiding (and moving) manufacturers through the complex landscape of different reseller platforms. Our teams develop strategies for content curation and best practices of content production, all with the intended result of integrating the content  with specific resellers.  In collaboration with Incomar Services, we have configured a proper B2B PIM system for taking advantage of unique channels.

Two challenges we constantly see with content deployment are poor procurement and poor application. At The Resource Group | Midwest, we provide services to rectify the challenges manufacturers have with their content creation. We actively consider the constraints and opportunities of different resellers. We know that the production of content that fits all the most relevant reseller platforms is a priority that can be mismanaged, so assistance through the entire process is crucial for how we guide our manufacturers. Never losing sight of the end goals is a critical process for us at The Resource Group | Midwest. 

The know-how of configuration and organization is a process that The Resource Group | Midwest has keyed in as a pivotal point for making our PIM system consistently effective. It is critical to acknowledge that just as products do not speak for themselves, content doesn’t speak for itself without proper application. It takes keen eyes, consistent reevaluation, and relevant research to deploy well to all reseller platforms.

The Resource Group | Midwest provides opportunities for manufacturers to take advantage of resellers’ nuances instead of getting lost in their complexities. New technologies appropriately deployed are powerful. 

The Resource Group

To meet changing market demands, The Resource Group member agencies organized to provide Manufacturers and Resellers with the tools and services to operate on a level far superior to the sum of their parts. The Resource Group formed intending to give the personnel infrastructure to capitalize on the different agencies’ regional expertise.  The original intention actualized, The Resource Group has developed into far more. Transforming the process-driven approach includes forward-thinking and consistent management, powerful technology, and specialized personnel, The Resource Group deploys its growth resources to enhance sales activities for greater results.

The collective experience of the agencies involved provided communal knowledge that active leadership produces effective sales and marketing programs. Providing a structured and understandable management model makes The Resource Group a more efficient and effective system to employ its resources to their full potential.

The Resource Group has found that whatever the tool may be, it needs to be deployed with expertise to make the process move forward.  Major investments in technology infrastructure, such as thoughtfully developed CRM programs and a thoroughly devised PIM system, have proven that The Resource Group implements realized benefits. 

The leadership development and technology deployment has provided The Resource Group a position to station personnel to champion Manufacturers or Resellers that need unique attention. Developing these specialized programs has created a highly effective and calculated difference.In the collaborative effort to bring regional expertise to national coverage, The Resource Group has developed infrastructure far exceeding sales and marketing agencies’ expected tools and services. The Resource Group is a network driven by its commitment to proven processes for calculated results in manufacturing operations and reseller groups.

Learning from the Pandemic: Diversifying your target market

For the first time in many generations, the manufacturing industry found itself in a position to shift its resources for collective needs when particular goods and resources demand exploded, entering the pandemic. Of course, stories of distilleries shifting their formulas for the production of hand sanitizers were front of mind, but the entirety of the market saw a need to reimagine how their products could shift to help fight the virus and alleviate the pains of distance. The Resource Group | Midwest experienced these innovative thoughts by their manufacturers first hand; both radical reinventions of technologies to help alleviate challenges of the pandemic environment and new applications of existing products. The creative thinking of the pandemic is a skill critical for us to take away from the pandemic.

Gratnells provides a great example of creating a new channel for uniquely well-suited products for a missed market. The need for anti-microbial trays in multiple new markets made for excellent solutions for Gratnells in schools and offices distributing PPE. The thinking applied during this process expanded in critical ways. Trolleys and accessories designed for the office have developed self-evident purposes in educational spaces, just as educational products have found homes in industrial spaces. Assuring that the versatility of products is capitalized upon is a crucial skill for growth. 

Another critically important practice about entering new spaces is relationship building and the discovery that comes with it. 

Deflecto reinvented its acrylic dividers to assist in the transition to contained space. A significant market for these dividers was schools, an area which Deflecto has struggled to break into. The relationships that were quickly developed with Deflecto products have now proliferated into a multi-dimensional and critical channel.

The Pandemic provided us time to reevaluate. Many people discovered their products could become so much more than they have been used for. Today, we are trying to reinforce these reevaluation and reinvention practices to be as crucial as they are. Make crisis an opportunity. 

Learning from the Pandemic: Productive Collaboration

The Resource Group | Midwest has long been working with collaborative tools to maximize the productivity of our team in our environment. However, much of these tools meant nothing when distanced not just by a desk but by the distances between our homes.  Thrust into a reset and determined to focus our collaborative efforts, The Resource Group | Midwest reassessed not only our existing practices but our opportunities. Quickly, we discovered that we could do activities that would not only make the distance less of a barrier, but also improve our work once we came back together. 

Every morning, without the same constrictions of availability, The Resource Group | Midwest began a practice of a morning meeting. Refining the skill constantly, these meetings started to shape three themes:

  • Reinforce goals and objectives
  • Specify immediate priorities
  • Accelerate progress sharing exercises

The practices showed that collaboration is more than just working together; it can ensure that collaboration is at its best. Instead of working together to complete, we worked together to improve work more productively.

Every day, The Resource Group | Midwest reassesses itself and its opportunities to create the synergy collaboration presents. The improvements to our daily practices that these meetings provided have been substantial. The system is not stopping as we return to regular activities. The pandemic changed how we work, not that we work together. Make crisis an opportunity.

Productivity in the Workplace

“The secret of getting ahead is getting started.” – Mark Twain

In our fast-paced and highly collaborative business culture, many of our goals and projects are dependent on more than one person working together. Each team member is personally accountable for their individual commitments and contributions to ensure goals are being met and projects are being delivered on time, completed, and within the original vision. It is easy to become distracted by the responsibilities of our team members and lose track of our own individual responsibilities.

Furthermore, we are bombarded every day with tasks that demand immediate attention. Between emails, voicemails, post-it notes on our monitors, or people asking us to do “just a quick favor,” there is always a new task jumping to the top of the priority list, and it is easy to become overwhelmed from the minute we step into the office. As a result, we become frustrated, and we can lose sight of our goals.

But staying focused on our projects and goals in a productive manner is doable.

Sometimes, managing your time successfully is as simple as prioritization of tasks. The key to productivity improvement is to condense your tasks into one list, instead of having reminders everywhere. Having one goal-focused task list will help free your mind of distracting amounts of information. It will also help you keep all your deadlines in order, so that you can keep yourself and your team accountable for meeting all your goals on time.

You can also experiment with productivity improvement methods. These three have been time-tested and proven to work:

80/20 Rule: also referred to as the Pareto Principle, this method involves getting 20% of the most important tasks done, and that will take care of 80% of your productivity worries for the day.

Ivy Lee Method: Before your work day is over, spend as little as five minutes preparing a list of tasks for the following day. When you come in to work the next day, take care of the tasks one by one, moving on from one task only after the previous one is completed. This prevents you from multitasking, as doing too many tasks at once results in an inefficient work day and a loss of productivity.

CRM System: A strong CRM system develops, retains, and stores your customer relationship information and corresponds accurately to the needs of each client. This is a way to keep all your information in one place for easy access and better organization.

However, all the productivity improvement methods in the world are worthless if you don’t stay disciplined in following the process. But if you stay accountable to yourself and your team, you will eventually see lasting results. When you feel productive, it will lead to increased commitment, efficiency, and engagement with your job and coworkers.