A strong National Key Account Coverage model is a competitive advantage of the Midwest Resource Group sales organization.

The positioning of the product and subsequent regional sales support tactics are vital to our manufacturers’ success.

Our involvement and business intelligence go beyond what typically is associated with servicing National Accounts.  We are not limited to merchandising and purchasing contacts but actively engage at multiple levels and departments within our resellers’ organizations.

We employ and deploy advanced sales support and content services to enhance our National Key Account Coverage program.

This includes:

  • Merchandising Account Management
    • Competitive Analysis
    • Content Management
    • Cross References
    • Product Specifications
    • Competitive Comparisons
    • Program Management
  • Administrative Services
  • Incomar Services
    • Content Development and/or Deployment
    • Content Audits with a focus on Optimizing Products Position
  • Showroom Services for the Merchandise Teams
  • Collaborate by Product Category and/or SKU to Set Sales Goals and Objectives by Channel and/or Reseller to Identify Voids in Merchandise Offering