“Persuasion is clearly a form of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.” — Aristotle What does this quote by the ancient Greek philosopher & scientist mean in current context, and why is this relevant for the topic of managing rich content? First, the definitions. Operational content consists of sizes, weights and dimensions. Rich content is images, copy and videos. The persuasive, convincing aspect of rich content is
Citing mounting evidence that sitting for extended periods of time is unhealthy, the American Medical Association is urging employers to offer workers alternatives to sitting, including standing workstations.1 Physicians have been calling on Americans to get on their their feet for decades, but the AMA made it official at their annual meeting in 2013, adopting a policy recognizing potential risks of prolonged sitting and encouraging employers, employees and others to make available alternatives to sitting
To understand the birth of Midwest Resource Group, founded by Ed Glass in 1965, we have to retreat more than 100 years to 1856 and Bavarian immigrant Daniel Berolzheimer opening a pencil shop in New York City and subsequently, a factory in Yonkers, NY, calling it the Eagle Pencil Company. For the generations that followed, the pencil was the cornerstone of written communication. It was also an important item of barter during the Great Depression in
“I have no special talents. I am only passionately curious.” — Albert Einstein And so it appeared to be, with rumors abounding that Einstein was a less-than-stellar student. Actually, there was good and bad. His primary education grades in Munich were decent but he hated the rote, disciplined style of the teachers, and dropped out when he was 15. Then, he flunked the entrance exam for the polytechnic institute in Zurich, passing math but failing the botany, zoology and
What are you doing to understand, examine, and help improve your presentation on your customers sites? At Midwest Resource Group, we invest our time and energy to engage our resellers to enhance the product presentation. Our work is based on proven strategic processes, while we accept and realize that there is not always a singular answer to most questions. Every single reseller is a universe in and of itself, and we embrace those differences.