The Lost Art Of Calendaring

Posted by Midwest Resource Group on May 24, 2018
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Category: Blog
  “Time is what we want most, but we use worst.”—William Penn (1644-1718)   The English real estate entrepreneur, philosopher and founder of the colony of Pennsylvania was very knowledgeable.  Penn’s words are quite the insight to the fact that even more than 300 years ago, with few outside enticements available to draw people away from their normal-day tasks, time management skills were still a far cry from being highly developed.   An excuse for
  With the shift to digital marketing, we need to rethink the materials we’re delivering to the market. It’s more important now than ever to make sure that your products are being presented clearly and giving end-users all of the necessary information to make their purchase decisions. At Midwest Resource Group, we start with the end in mind.   Go online and critique your product’s presentation to the end-user, which is being delivered through your

Managing Rich Content

Posted by Midwest Resource Group on April 24, 2018
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Category: Blog
  “Persuasion is clearly a form of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.” —  Aristotle   What does this quote by the ancient Greek philosopher & scientist mean in current context, and why is this relevant for the topic of managing rich content?   First, the definitions. Operational content consists of sizes, weights and dimensions. Rich content is images, copy and videos. The persuasive, convincing aspect of rich content is

Rise of the Healthy Office

Posted by Midwest Resource Group on April 10, 2018
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Category: Blog
  Citing mounting evidence that sitting for extended periods of time is unhealthy, the American Medical Association is urging employers to offer workers alternatives to sitting, including standing workstations.1   Physicians have been calling on Americans to get on their their feet for decades, but the AMA made it official at their annual meeting in 2013, adopting a policy recognizing potential risks of prolonged sitting and encouraging employers, employees and others to make available alternatives

How It Started…

Posted by Midwest Resource Group on April 5, 2018
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Category: Blog
  To understand the birth of Midwest Resource Group, founded by Ed Glass in 1965, we have to retreat more than 100 years to 1856 and Bavarian immigrant Daniel Berolzheimer opening a pencil shop in New York City and subsequently, a factory in Yonkers, NY, calling it the Eagle Pencil Company.   For the generations that followed, the pencil was the cornerstone of written communication. It was also an important item of barter during the Great Depression in