In the days when desktop computers were first introduced into the workplace, use of typewriters began to decline. A manufacturer of mobile typewriter stands saw the writing on the wall: demand for their product would drop significantly as new “workstations” were being designed to accommodate computer usage. Responding to Change Around the same time, fax machines were also becoming standard office equipment. One day, a sales representative for the typewriter stand company had a breakthrough
Traditionally, marketing has focused on the power of brand messaging to establish value, influence consumers and drive sales. But, today a whole new avenue has been made available and digital marketing practices are able to add value by focusing on the individual product level. Technology Changes Everything Tactics we now take for granted didn’t exist 20 years ago. Email, in the form of AOL, Prodigy and CompuServe launched in 1998. Google was founded the same

Adjustable Height Lab Tables

Posted by Midwest Resource Group on August 29, 2018
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Category: Blog
  Under the Microscope Diversified Woodcrafts Featured Product of the Month     Adjustable Height Lab Tables   Adjustable Height Tables can adjust in 2 cm increments from 27-3/4″H to 39″ They can be adjusted for use as an incline surface for physics The wood is finished with a chemical resistant, earth-friendly UV finish. Weight capacity of 500 lbs   Features of these Tables Available in three top options, Plastic Laminate, Phenolic, or Chemguard Optional

Know Your Reseller

Posted by Midwest Resource Group on August 24, 2018
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Category: Blog
We are living in a rapidly changing business environment with increased end user, and reseller demands. The empowered end user requirements to make a purchasing decision have changed how our resellers and manufacturers go to market. Having a deep knowledge of the end user requirements and our resellers capabilities allows for us to increase sales. Managing these demands and the relationships with our resellers to engage is a core competence. Engaging the Platforms Ten years ago, the
  Deflecto’s Stackable Caddy Organizer is essential for bringing supplies with you, or organizing a small space. Stack and carry multiple caddies using the lift & lock feature—up to 40 pounds combined! Hinged snap-tight lids keep items secure and are easy to remove when you’re ready to work     Deflecto’s Stackable Caddy offers multiple options when to comes to storage. Keep supplies contained, visible, and out of the way. The Stackable Caddy’s clear removable storage