Content Is King

Posted by Midwest Resource Group on October 30, 2018
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Category: Blog
The Creation and Management of Operational and Rich Content I wrote this blog, originally in 2014.  While looking at today’s business landscape, I realize how valid and urgent it is to meet reseller and end user demands.  We’ve all heard the phrase, “Content Is King.” The creation and management of operational and rich content requires strategy, creation and integration to effectively impact sales. Time, creativity, discipline and an understanding of how content is syndicated in

Staying Focused on Your Goals

Posted by Midwest Resource Group on October 17, 2018
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Category: Blog
People are overwhelmed by the volume of messages they receive – texts, phone calls, emails and even old-fashioned letters. According to Forbes, on average, office workers receive 200 emails alone every day and spend up to 2 ½ hours writing and responding to emails daily. Some of these messages are just noise. They demand an immediate response, but they don’t advance our business and they distract us from focusing on our goals. Runaway Projects These
How much does video influence end users’ online purchasing decisions? These statistics published in a Forbes blogpost by Matt Bowman speak to the power of video to persuade viewers to buy: 90% of viewers say watching a video helps them make their buying decisions Videos increase viewers understanding of a product or services by 74% Viewers are 64% more likely to buy after watching a product video Adding a video to marketing emails can boost
In the days when desktop computers were first introduced into the workplace, use of typewriters began to decline. A manufacturer of mobile typewriter stands saw the writing on the wall: demand for their product would drop significantly as new “workstations” were being designed to accommodate computer usage. Responding to Change Around the same time, fax machines were also becoming standard office equipment. One day, a sales representative for the typewriter stand company had a breakthrough
Traditionally, marketing has focused on the power of brand messaging to establish value, influence consumers and drive sales. But, today a whole new avenue has been made available and digital marketing practices are able to add value by focusing on the individual product level. Technology Changes Everything Tactics we now take for granted didn’t exist 20 years ago. Email, in the form of AOL, Prodigy and CompuServe launched in 1998. Google was founded the same