Persuasive Product-Centric Marketing Drives Optimization

Traditionally, marketing has focused on the power of brand messaging to establish value, influence consumers and drive sales. But, today a whole new avenue has been made available and digital marketing practices are able to add value by focusing on the individual product level.

Technology Changes Everything

Tactics we now take for granted didn’t exist 20 years ago. Email, in the form of AOL, Prodigy and CompuServe launched in 1998. Google was founded the same year. Facebook started rolling out to the general public around 2006. And, most of us began using smartphones well into the first decade of the 21st century.

As a result of these extraordinary changes, in addition to what most people learned about marketing in college, we need to adjust our thinking about influencing buying habits to match the reality of how people shop today.

Consumers Using Search to Shop

The transition from traditional retail to online shopping is well documented. But it’s important to understand how people shop online.

Often, shoppers are using search in platforms such as Google, Amazon, and others. Search results lead them directly to the product page for the item they want to buy. Shoppers are experiencing brand messages at the product page level, sometimes missing key components to the value proposition.

What does this change in buying habits mean for businesses from a marketing perspective?

It means we need to get really granular. We need to employ a product-centric approach to present a specific feature-benefit solution and unique value proposition right where end users make buying decisions. We need to deliver engaging, rich digital content at the item level to drive conversion to basket.

Create a comprehensive online sales experience

To determine whether you’re optimizing your online marketing efforts, take a critical look at your digital presentation at the item level. Ask yourself these questions:

  • Do you have a comprehensive sales presentation on each and every product page?
  • Is your page content item-specific?
  • How is your product described? What is related in your copy descriptions and bullets, etc.?
  • Does each product page include an image set and video(s)? Are image and video assets customized to the specific item on the page?
  • Have you included all the structured and non-structured elements on the product page for resellers?
  • Are additional elements available that can enhance the end user experience?

With a persuasive product-centric approach, your online sales presentation becomes more effective on each and every product, resulting in more informed shoppers and increased sales.

Midwest Resource Group can work with you to effectively organize and deliver an optimized content presentation right where customers make their buying decisions in today’s digital marketplace—at the product page. For more information, contact Dan Glass at

Adjustable Height Lab Tables


Under the Microscope

Diversified Woodcrafts Featured Product of the Month



Adjustable Height Lab Tables


  • Adjustable Height Tables can adjust in 2 cm increments from 27-3/4″H to 39″
  • They can be adjusted for use as an incline surface for physics
  • The wood is finished with a chemical resistant, earth-friendly UV finish.
  • Weight capacity of 500 lbs


Features of these Tables

  • Available in three top options, Plastic Laminate, Phenolic, or Chemguard
  • Optional casters sold separately
  • Made from solid Oak


Know Your Reseller

We are living in a rapidly changing business environment with increased end user, and reseller demands. The empowered end user requirements to make a purchasing decision have changed how our resellers and manufacturers go to market. Having a deep knowledge of the end user requirements and our resellers capabilities allows for us to increase sales.

Managing these demands and the relationships with our resellers to engage is a core competence.

Engaging the Platforms

Ten years ago, the prevailing practice was straightforward; sales and marketing agencies presented merchandising resellers everything they had about manufacturers’ products, and every account received more or less the same materials. But in today’s digital business world, resellers have different platforms, user interfaces and affiliations.  The knowledge to differentiate between different resellers capabilities and relationships to engage makes a difference.

Working with merchandising resellers today requires more attention, more time and more resources. As a result, Midwest Resource Group is having different kinds of conversations with our manufacturing partners and valued resellers. We are totally engaged with our resellers’ organizations at multiple levels and departments, so we have a clear understanding of their interface, digital capabilities, affiliations and partnerships.

Deliver Comprehensive, Customized Assets

It takes more than a territory manager alone to provide resellers with this level of expertise and service. Midwest Resource Group’s office staff includes a robust team of experienced e-commerce professionals who collaborate with territory managers to design and deploy customized, advanced systems for more effective delivery. Our proven process results in strong relationships and continued growth for our customers.

If you’d like to learn more about how Midwest Resource Group will leverage the power of its valued relationships with resellers and distribution channels to grow your market, contact


Organization just got easier with Deflecto’s Stackable Caddy Organizer!


Deflecto’s Stackable Caddy Organizer is essential for bringing supplies with you, or organizing a small space. Stack and carry multiple caddies using the lift & lock feature—up to 40 pounds combined! Hinged snap-tight lids keep items secure and are easy to remove when you’re ready to work



Deflecto’s Stackable Caddy offers multiple options when to comes to storage. Keep supplies contained, visible, and out of the way. The Stackable Caddy’s clear removable storage containers let you see items easily and can be hung using the 22” Wall Mounting Bar. Defelcto’s Stackable Caddy Organizer in combination with Deflecto’s Wheel Base supplies you with a mobile storage solution. Lift & lock levers secure multiple Caddy Organizers to the Caddy Wheel Base. Swivel casters let you move an entire stack of supplies safely and easily.




Cut the clutter and save valuable space. Deflecto’s Stackable Caddy System is a must.



Create Your Own Tombow Monday Punday Card!

Hi there everyone! And happy Monday Punday!

This blog is courtesy of Devan Hiers who normally works behind-the-scenes on the Tombow’s marketing team, but today is showing us how to create a punny little celebration card!


Step One:

Sketch it out! I chose the pun “Lettuce Celebrate” with an adorable little head of lettuce. Using the MONO Drawing Pencil in 3H and the MONO Dust Catch Eraser to fix my mistakes – I sketched out my design.

How to make a punny watercolor card using #Tombow Dual Brush Pens

Step Two:

Time for some color! My favorite thing about the Dual Brush Pens is that they are water-based so they can be used to create watercolor effects! Using Dual Brush Pens 126, 098, and 249, I randomly scribbled the various shades of green all around the lettuce. I then used a paintbrush and water to create the watercolor effect!

How to make a punny watercolor card using #Tombow Dual Brush Pens

Step Three:

More color! Using the same watercolor technique, I added the Dual Brush Pens in colors 925, 493, 725, 055, and 636 to the word “lettuce” and to his little birthday hat.

How to make a punny watercolor card using #Tombow Dual Brush Pens

Step Four:

Draw your outlines! Because the Dual Brush Pens are water-based, I used the MONO Twin Permanent Marker to outline so I wouldn’t get any mixing or blending where I didn’t want it. Lastly, I used the MONO Twin Permanent Marker to write over the word “celebrate!” And to spice it up a little I added some confetti using the fine tip of the Dual Brush Pens.

How to make a punny watercolor card using #Tombow Dual Brush Pens

And there you have it! A cute little card to give to anyone in your life who is celebrating. We would love to see your Monday Punday creations so tag us on Instagram @TombowUSA!

How to make a punny watercolor card using #Tombow Dual Brush Pens