How much does video influence end users’ online purchasing decisions? These statistics published in a Forbes blogpost by Matt Bowman speak to the power of video to persuade viewers to buy:
- 90% of viewers say watching a video helps them make their buying decisions
- Videos increase viewers understanding of a product or services by 74%
- Viewers are 64% more likely to buy after watching a product video
- Adding a video to marketing emails can boost click-through rates by 200-300%
Inform the end user
Videos deliver a 24/7 online sales pitch on resellers’ websites. A quality video tells the product story, informs viewers about features and benefits, describes the product’s unique value proposition and demonstrates how the product is used or works.
The more targeted a video is, the more effective it serves as an online sales pitch. Each SKU offers something special and different. When videos communicate these nuances, they provide meaningful details that engage viewers’ attention. Viewers become convinced that they’ve found the product they’re looking for.
Engage with meaningful video assets
If you’re using one overarching video for a series of products, you may be losing out on the opportunity to make the sale. The more product-specific video assets you provide to your reseller, the more optimized their website is to sell.
Of course, not every single SKU requires a distinct video. If an item comes in various sizes, for example, one video may be adequate. On the other hand, color differences could be highly relevant to end users. For the product presentation to resonate with them, they need to experience the item in the color option that appeals to them.
~ Dan Glass