Unlocking the Importance of a Customer Relationship Management Program


When people think of a Customer Relationship Management Program (CRM) their understanding ranges from simple note taking to a customer and contact repository. However, CRM systems can prove to be more than most people envision.


The benefits of CRM are well known and self-evident. Today millions of people use CRM daily to keep their work organized, collaborate with their teams, and maintain accountability. A thoughtfully configured and deployed CRM program can assist in developing intelligence that otherwise would never be captured. The intelligence gathered can be used to communicate and create a closer relationship with all business stakeholders.


To unlock this vast potential, we need to address the largest challenge. This challenge being, users will not integrate a program into their daily lives until they can see the clear benefits from doing so. With that being said, they will not see benefits from a CRM program until it has been fully adopted. The best CRM program money can buy will be useless to you unless you actually use it.


Lead by example, the use of the program must be across the entire organization and not just directed to select groups. Learning together and collaborating is the only way to move the process forward. Creating an environment were success is owned by all parties and equally shared will alleviate the frustration and stress of changing personal work habits.


Of course, finding the right Customer Relationship Management Program for your business and then making the necessary changes to ensure that employees will have an easy time integrating it into their daily routines will also help. And If that does not work, bribery can also do the trick.


-Dan Glass

You may also like

Leave a comment