Passion is the Key to Success


I have no special talents. I am only passionately curious.”  —  Albert Einstein


And so it appeared to be, with rumors abounding that Einstein was a less-than-stellar student. Actually, there was good and bad. His primary education grades in Munich were decent but he hated the rote, disciplined style of the teachers, and dropped out when he was 15. Then, he flunked the entrance exam for the polytechnic institute in Zurich, passing math but failing the botany, zoology and language sections. He liked what he liked.


In an ever-changing marketplace and more competition, we don’t have that luxury. Midwest Resource Group knows it is imperative to focus on the product—first by becoming ‘passionately curious’, which means developing an interest, then a desire to learn as much as possible about the product. This includes all its intrinsic values to the user and its uniqueness within the category. By striving to feel what the inventor felt, there is no doubt it will be easier to sell that product with passion. And no one’s going to do it for you—it must be your will and drive to be the champion of the product, its ultimate advocate, and that will make the difference.


But how do you effectively communicate this information to the consumer? Keeping that personal passion and curiosity for the product at a high level while articulating its features and benefits is crucial, also making sure the copy is current, its information readily available and updated constantly. Using images and video in conjunct with powerful copy is potent storytelling, along with weaving a persuasive argument as the final piece of the puzzle to communicate why someone should buy your product.


It seems so easy to understand and implement in theory, but it’s not necessarily that in practice. The simple fact remains that the more you know about your product, the more ideas and bullet points you will visualize, the better you’ll be able to grasp and develop an effective sales program, and in the end the stronger sales you’ll have with the product.


We’re not all Einstein, and maybe that’s a good thing.


-Dan Glass

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