Our Investment Strategy Yields Results!


What are you doing to understand, examine, and help improve your presentation on your customers sites?


At Midwest Resource Group, we invest our time and energy to engage our resellers to enhance the product presentation. Our work is based on proven strategic processes, while we accept and realize that there is not always a singular answer to most questions. Every single reseller is a universe in and of itself, and we embrace those differences.


The ancient Chinese military strategist Sun Tzu said ‘know thy self, know thy enemy.  A thousand battles, a thousand victories.’ An interpretation of this quote leads us to recognize it takes more than intelligence and a willingness to invest (in your reseller) to succeed. We need to become intimate with the available options, study the existing view, and put in the time to improve the outcomes. If you don’t put in the time, you never going to get to the desired result.


This process must include upfront analysis by examining the interface and defining a process. The process must include knowing the people that are administering the system in order to collaborate and deliver to them the assets in a manner that leads to improving the interface.  This allows us to provide a persuasive feature-benefit-solution oriented direction, in the end helping to increasing conversion-to-basket percentage.


We focus on effective delivery…. we understand the difference between efficient and effective delivery.


Midwest Resource Group is uniquely poised to apply proven time and energy, strategy and processes, to improving our resellers sites by managing and delivering in an effective consistent manner. In the end, it is all about the result.


-Dan Glass

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